Brand profiles
Fourteen ways of believing in an engine.
Every manufacturer has a philosophy, whether it admits it or not. Honda races to learn. Ducati treats engineering as romance. KTM thinks comfort is a weakness. Here is what each one believes, where it came from, and what it is doing right now.
Honda
Engineering as quiet confidence.
Honda launched the WN7, its first full-size production electric motorcycle, with a frameless chassis, belt drive, and CCS2 rapid charging, arriving in European dealers in early 2026. For 2026 American Honda added the retro four-cylinder CB1000F, renamed the CB500F as the CB500 Hornet, and extended the E-Clutch to the CB750 Hornet.
Read the profileYamaha
The crossplane crank and the rider's feel.
Yamaha's 2026 US street lineup is led by an extensively updated YZF-R7 with a sharper chassis, new electronics, and new R-series styling, plus an all-new entry-level WR125R dual sport. Global sales through July 2026 were up 6.7 percent to 3.06 million units, driven by India. In MotoGP, Yamaha switched from its inline four to an all-new V4 engine for 2026.
Read the profileKawasaki
Heavy industry with a lime green streak.
For 2026 Kawasaki introduced the Z1100 SE, a new flagship supernaked derived from the Ninja 1100SX, along with the KLE500 middleweight adventure bike and the KLX230 Sherpa S and DF dual sports. The Ninja 500, Ninja 650, KLR650, and the Vulcan and Eliminator cruisers return largely unchanged, and the Z900RS received its biggest update since launch.
Read the profileSuzuki
Value, longevity, and the occasional masterpiece.
Suzuki's biggest 2026 news is the retro-styled GSX-8T and GSX-8TT, built on the 776cc parallel-twin GSX-8 platform and inspired by the T500 Titan, priced at $12,895 and $13,695 in the US. The lineup also adds a GSX-R750Z 40th anniversary edition, a special-edition Hayabusa, and the returning DR-Z4S and DR-Z4SM, heavily updated in 2025 with fuel injection and ride-by-wire.
Read the profileDucati
The desmo devotion.
Marc Márquez won the 2025 MotoGP world championship in his first season on the factory Ducati, giving Ducati its fourth consecutive riders' title; in 2026 he sits second to Aprilia's Jorge Martín after winning at Aragón. At EICMA 2025 Ducati unveiled eight new models for 2026, including the Hypermotard V2 platform, the Panigale V4 R, the DesertX Enduro, and the all-new 890cc Monster.
Read the profileBMW Motorrad
The boxer, the shaft, and the long road.
BMW Motorrad sold 202,563 motorcycles in 2025, down 3.7 percent on 2024 but the fourth straight year above 200,000 units, with the R 1300 GS Adventure and R 1300 GS its best sellers. For 2026 the company is refreshing its portfolio with wider adoption of radar-based rider aids, expanded electric offerings, and the Indian-built F 450 GS entry-level adventure bike.
Read the profileKTM
Ready to race, and now rebuilding.
Bajaj Auto completed its takeover of KTM AG on 18 November 2025, taking majority control with roughly 800 million euros of investment after KTM's near-insolvency, and parent Pierer Mobility AG was renamed Bajaj Mobility AG. Restructuring continued into 2026 with around 500 further job cuts; headcount fell from 5,310 to 3,794 during 2025. On the product side, the 990 RC R sport bike and the 990 Duke R headline the 2026 range.
Read the profileTriumph
The triple, the Bonneville, and the second act.
Triumph announced a record 33 new and updated models for 2026, including the all-new Trident 800 middleweight roadster, the Speed Triple 1200 RX, upgraded Scrambler 900, Bonneville Bobber and Speedmaster, the Scrambler 400 XC, TF 250-X and TF 450-X motocross bikes, and TXP youth electric dirt bikes. The company delivered more than 141,000 motorcycles in its July 2024 to June 2025 financial year.
Read the profileHarley-Davidson
The V-twin as identity.
Artie Starrs, formerly CEO of Topgolf International, became Harley-Davidson president and CEO on 1 October 2025, replacing Jochen Zeitz; early moves included restoring the legacy bar-and-shield logo, and Harley's dealer council publicly backed him in June 2026. The company has confirmed an entry-level Sprint model, its first lightweight bike since the 1960s, now positioned under $10,000.
Read the profileRoyal Enfield
Made like a gun, priced like a bicycle.
Royal Enfield sold a record 1,238,659 motorcycles in its 2025 to 2026 fiscal year, up 23 percent, and announced a 958 crore rupee expansion of its Cheyyar plant to raise capacity to 2 million units a year. In April 2026 it entered the electric market with the Flying Flea C6 under its new City+ brand, with the scrambler-styled Flying Flea S6 to follow in late 2026.
Read the profileAprilia
Racing DNA in a smaller package.
Aprilia finished runner-up in the 2025 MotoGP manufacturers' standings, its best result since joining the class in 2015, and in 2026 Jorge Martín leads the riders' championship on the RS-GP26 with teammate Marco Bezzecchi third after the Aragón round. The RS-GP26 is the last Aprilia built to the current 1000cc rules ahead of the 850cc regulations.
Read the profileIndian
America's first, reborn twice.
Polaris completed the separation of Indian Motorcycle into a standalone company on 2 February 2026, selling a majority stake to Los Angeles private equity firm Carolwood LP while retaining a small share. Industry veteran Mike Kennedy became CEO, and roughly 900 employees, including engineering, design, and manufacturing staff, transferred to the new Indian Motorcycle Company.
Read the profileZero Motorcycles
The electric pioneer that survived.
Zero replaced long-time CEO Sam Paschel with former Kia Europe executive Pierre-Martin Bos and moved its global headquarters from Scotts Valley, California, to the Netherlands, keeping engineering in California. At EICMA 2025 it unveiled the LS1 electric scooter, the Lompico concept with the Cypher 4 operating system, and a refreshed 2026 range including the XE and XB off-road bikes.
Read the profileLiveWire
Silent torque, a new shape for an old soul.
LiveWire sold 267 motorcycles in Q2 2026, up from 55 a year earlier, with motorcycle revenue rising to $3.6 million. The Harley-Davidson-backed brand is pivoting toward lighter, more affordable machines: it showed two lightweight electric prototypes at Harley-Davidson Homecoming and entered the dirt-bike market in 2026 with the 125cc-equivalent S4 Honcho family.
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