The philosophy, as I read it
LiveWire is Harley-Davidson's bet that an electric motorcycle should be a motorcycle first. The Arrow platform, with the battery as the frame, is the most elegant electric architecture on sale, and the Del Mar is the most fun. The company's challenge is scale: it sells hundreds of bikes a quarter, not thousands, and its future depends on cheaper, lighter machines.
History in a paragraph
Harley-Davidson showed the Project LiveWire concept in 2014, sold the first LiveWire in 2019, and spun the brand out as a separate company in 2021, listing it on the NYSE in 2022 through a merger. The S2 Del Mar of 2022 introduced the Arrow platform; the S2 Mulholland and Alpinista followed.
Reviewed
